![]() ATV has a single-sign-on feature for cable subscribers, but Xfinity won’t participate, which means their customers are frequently required to re-enter credentials for individual channel apps. Netflix shows up within ATV’s search results, but won’t allow its content to be linked from within the ATV app. Xfinity, Viacom, Netflix, etc., restricting or refusing to participate in those integrations. The barriers to that are almost entirely due to individual content providers, e.g. All the parts are there for cable providers, streaming services and individual channel apps to be fairly seamlessly integrated on the ATV box. While there are some confusing branding issues going on here, probably the biggest underlying source of these problems is the jockeying for position of content providers.
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